Who you hire determines how your business will grow
Attracting the right people doesn’t start with your job vacancy. It starts with what you stand for as an employer.
I don’t teach you what to do. I show you where the difference lies, so you can approach it your way.
Your problem starts before your job vacancy
Most companies think it’s the candidates’ fault. That there are simply too few good people, or that no one really wants to work anymore.
But that is usually not where it is.
You only start searching when there is a vacancy, and then things have to move fast. You post something and hope the right person responds.
Sometimes that works. But often it doesn’t.
You have conversations without being really sure, or you pick someone and only realize later that it doesn’t work out after all.
That is no coincidence…
Four building blocks that determine who you attract and who chooses you
See, for each building block, what changes in how you attract and select candidates.
– Building Block 1
Highlight who you are
You think you know what you have to offer as an employer.
Until someone asks why they would choose you specifically.
Then it remains silent.
Or you say the same thing as everyone else.
– Building Block 2
Identify what you need
You post a vacancy
and receives responses.
A lot, even.
But you are mainly filtering.
instead of really choosing.
– Building Block 3
Recognize who fits
The interview is going well.
On paper, everything is correct.
And yet you doubt.
Because you don’t see how someone really works once they start working for you.
– Building Block 4
Encourage candidates to say yes
You had a good conversation.
There was a connection.
And yet they choose someone else.
Or they start… and leave again.
What you concretely take away from this:
You know who you need and where to find those people.
You no longer speak with everyone, but with people who are a real fit.
You ask different questions and know what to look out for in the answers.
You make decisions faster without hesitating afterwards.
You notice that candidates not only fit you but also consciously choose you.
If you recognize this
You only start searching when it becomes urgent and is actually always playing catch-up.
You fill roles without really being able to name who fits your company or what makes someone good at this job.
You are in a conversation, and on paper, it checks out.
But you don’t know if it will work for you too.
And if you find someone you think is a good fit,
You still have to wait and see if that person chooses you as well.
If you keep working like you are today, you choose from what comes in. If you take a different approach, you determine in advance who fits your company and why someone chooses you.
HIRE System in practice
View per building block what changes in the way you attract and select candidates.
– Building Block 1
Highlight who you are
Can you specifically name why someone would choose you?
Not in terms of salary or flexibility,
but why someone would start working for you and not for another company.
Most companies think they know that … until they have to explain it.
And then you realize that you are actually saying the same thing as everyone else.
And if you don’t make a distinction, the candidate won’t either.
What changes:
- You know what you have to offer as an employer and why someone chooses you specifically.
- You make clear what your company stands for and for whom it does and does not work.
- You carry that through in your job postings, communication, and first impression.
- Candidates recognize themselves faster and engage in a more targeted way.
- You have conversations with people who consciously choose you, not because they are just looking around.
– Building Block 2
Identify what you need
You cannot find anyone if you do not know who you are looking for.
And yet, that is where things often go wrong.
You try to appeal to everyone, resulting in many responses but few that really fit.
That seems positive …until your calendar is filled with meetings that yield no results.
Here you make choices.
So that you no longer have to search through volume, but speaks specifically with people who are a real fit.
What changes:
- You know in advance who you are looking for and what someone really needs to be able to do.
- You make the difference clear between what is necessary and what is an extra.
- You stop approaching everyone and opt for a clear profile.
- You know where to find that person, instead of trying something everywhere.
- You mainly speak with people who really want this job, not just applying.
– Building Block 3
Recognize who fits
You are in an interview and everything seems to be right.
Experience, explanation, the conversation flows smoothly.
And yet you can’t say: this is it.
Not because that person can’t do it,
but because you don’t see how someone really works.
What someone says in a conversation is rarely how they behave in a team.
And that is usually where things go wrong.
What changes:
- You know who to invite and who not to.
- You ask questions that go beyond the first answer.
- You know what to look out for and when something isn’t right.
- You make behavior and working methods concrete, instead of relying on feelings.
- You confirm what you see with targeted checks such as references.
 – Building Block 4
Encourage candidates to say yes
You think everything is fine.
The interview was powerful.
There was enthusiasm on both sides.
And yet they do not sign.
Or they say yes… but a few months later you’re searching again.
You think it’s due to your offer.
But usually the decision is made much earlier.
What changes:
- You build trust from the first contact, not just at the end.
- You know what someone needs to choose you.
- You make an offer that is right, for both you and your candidate.
- You don’t make someone hesitate between you and someone else.
- You ensure that someone gets off to a good start and knows what is expected.
This is how you recruit from now on
You know what you have to offer as an employer.
From there, it becomes clear who you are looking for and who truly fits into your team.
You start with what makes the most difference for you
Each building block stands on its own and provides you with a clear way of working.
You apply it immediately and quickly notice what it changes in your conversations and in the way you make choices.
HIRE System
€499 per building block
Masterclasses that guide you step by step.
Templates and tools that you can use immediately.
Insight into how to work faster and more focused.
